Tata Motors is facing huge challenges but still it is the number 1 player in the EV car segment. According to the latest reports, Tata Motors share prices are falling day by day but still this carmaker remains the top player in the electric car segment with 58% market share in the automobile market.
Some people have predicted that the monopoly of Tata Motors in the electric car segment is going to end soon and the reasons they highlighted are… the other well-settled big & popular car manufactures like Maruti Suzuki and Hyundai Motors are all set to launch electric cars in India in budget and mid-range segment by 2025.
This is the biggest and main reason and seems Tata EV car segment might face big challenges from other top car manufacturers in India. As I am writing this the share price of Tata Motors has fallen by 25% and if no further action is taken the share price may fall further, and this has happened 2-3 times before in the history.
For now, the market share of Tata EV car is around 58% followed by MG Motors. This means in electric car segment, Tata position is still strong and they can maintain this market share by improving the product quality and range. There are still improvements needed in EV cars and by solving these already, Tata Automobiles can maintain its position in the market.
Experts suggest that Tata Motors can focus on the following strategies to maintain a strong position in the electric car segment. These are:
- Be Innovative and continuously introduce new and innovative EV models.
- Listen customers and try to solve existing problems in product like finishing, battery charging time, range etc.
- Expand sales and service network across India to ensure wider accessibility and after-sales support.
- Partnerships with battery manufacturers, charging infrastructure providers, and technology companies to enhance its EV ecosystem.
- Launch new models of electric cars at affordable or in budget range and also provide facility of financing like loan, EMI etc.
Since Tata Motors has been in the EV car space for the past five years, they can take advantage of the early entry. Tata can expand the EV network to the next level. While other car manufacturers are just now thinking of entering, Tata Motors now has a chance to take a big leap and have a good base to maintain its position at the top.
People out there still like Tata cars as they are strong and offer decent safety rating. In addition, the car models like Tata Tiago EV, Tigor EV, Punch EV and Nexon EV, these are perfect for city to city and for long ride and among them some support fast charging so you can charge your Tata Ev car in less than 1 hour.
The road for Tata Motors is not easy, but they have potential to be on top in electric car segment. To maintain its lead, the company must prioritize customer needs, invest in research and development, and strengthen its distribution network. As consumers and the market mature, Tata Motors will need to continue to evolve and innovate to stay ahead of the competition.
What do you think? Will Tata Motors survive in 2025? What would be the future of Tata Ev Car? Please let us know in the comments below and don’t forget to share.
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